Clínica Dental Bona
A multilingual digital platform for Clínica Dental Bona, built to grow their patient base, showcase treatment results, and make booking a consultation effortless.
The Challenge
Building trust online in a competitive dental market
Dental clinics live and die by patient trust. A prospective patient will form an opinion of a clinic within seconds of landing on their website, and in a competitive local market that first impression often determines whether they book or move on.
Clínica Dental Bona needed a digital presence that did justice to the quality of their work. That meant a platform capable of showcasing before-and-after treatment results, presenting their team's credentials clearly, and making it easy for patients to understand their services and pricing. It also needed to work equally well in English and Spanish, reflecting the clinic's bilingual patient base.
On top of that, the clinic team needed to be able to keep their content fresh without relying on a developer. Services, pricing, team changes, new treatment cases, and patient opinions all had to be manageable through a simple CMS interface. The challenge was delivering a premium, trust-building patient experience backed by a content infrastructure the team could actually own.
Our Approach
Our framework for success
Product Workshop
We started with a product workshop to map out the full patient journey and define what the platform needed to achieve at each stage.
We identified the core audiences, the content types that would build the most trust, and the moments where the site needed to convert curiosity into a booked consultation. This gave us a clear blueprint before any design or research work began.
- Stakeholder Alignment
- Patient Journey Mapping
- Content Architecture Planning
User Research & Interviews
Before committing to any design decisions, we conducted structured research and interviews with patients and clinic staff to understand real needs, anxieties, and expectations.
This surfaced evidence-backed insights about what makes patients trust a clinic online, what information they look for, and where existing dental websites were falling short, directly informing our design priorities.
- Patient Interviews
- Staff Workshops
- Insight Synthesis
Design Audit
With research insights in hand, we conducted a structured evaluation of the clinic's existing digital presence to identify usability gaps, visual inconsistencies, and experience problems that were undermining patient trust and conversions.
The audit produced a clear, prioritised roadmap that shaped the redesign from the ground up.
- Usability Review
- Visual Consistency Audit
- Prioritised Improvement Roadmap
Wireframing & Prototyping
With the strategy and research defined, we wireframed every core patient flow: service discovery by category, individual service and pricing pages, the before-and-after results gallery, team profiles, the patient opinions listing, and the free first consultation booking journey.
Interactive prototypes allowed us to stress-test the experience in both English and Spanish before moving to high-fidelity design.
- Low-Fidelity Wireframes
- Interactive Prototyping
- Bilingual Flow Validation
User Interface Design
The design needed to balance clinical professionalism with warmth and approachability.
We developed a design system that conveyed trust and quality while remaining welcoming to patients who may be anxious about dental treatment. Applied consistently across service pages, the results gallery, team profiles, and pricing sections, the design works seamlessly across all devices and in both languages.
- High-Fidelity UI Design
- Design System Creation
- Responsive Design
Headless Architecture Implementation
We architected the platform on a headless stack, with a Next.js frontend and Strapi CMS on the backend.
This gave the clinic's team full control over all content including services, treatment cases, team profiles, pricing, financing options, and patient opinions, all manageable through a clean CMS interface without developer involvement.
Media is served via cloud storage for fast, reliable delivery, with Mailgun handling transactional email from contact and consultation forms.
- Frontend & Backend Decoupling
- CMS Configuration
- Media & Email Integration
Website Development
We built the full platform in Next.js with TypeScript, using Incremental Static Regeneration to deliver fast page loads while keeping content up to date.
The site includes service listings grouped by category with individual detail pages, a before-and-after treatment results gallery, team member profiles with linked services, a patient opinions section, category-specific pricing and financing pages, a contact form with Google Maps, and a dedicated free first consultation booking flow, all available in English and Spanish with localised URLs.
- Fullstack Implementation
- Multilingual (EN & ES)
- QA & Testing
Search Engine Optimisation
For a local dental clinic, organic search is the primary patient acquisition channel.
We built SEO into the platform from the ground up: dynamic metadata and OpenGraph tags managed per page through Strapi, an auto-generated sitemap, localised URLs for both English and Spanish markets, and ISR to keep pages fast without sacrificing freshness.
Ongoing optimisation tracks rankings and drives sustained organic growth.
- Technical SEO Foundation
- Multilingual SEO (EN & ES)
- Content & Keyword Strategy
Generative Engine Optimisation
As patients increasingly turn to AI tools like ChatGPT and Perplexity to research dental treatments and find local clinics, we ensured Clínica Dental Bona's content is structured and authoritative enough to be cited in AI-generated responses.
GEO ensures the clinic maintains visibility in the next generation of search, capturing patients who never click a traditional search result.
- AI Discoverability Audit
- Content Structuring for GEO
- Authority & Citation Building
Our Impact
A patient-first platform that builds trust from the first click
Clínica Dental Bona now has a digital presence that reflects the quality of their clinical work. Patients can explore services, understand pricing, read genuine opinions, and view real treatment results before ever stepping through the door.
The clinic team has full control over their content through a simple CMS interface, keeping the platform fresh without any developer dependency. With a fully bilingual experience and strong technical SEO foundations, the site is built to support long-term patient growth.
Measurable success that speaks for itself
“This platform truly represents our clinic and makes it easy for patients to trust us.”
Dr. Enrique Rios Arias
Director, Clínica Dental Bona
FAQs
Questions about Clínica Dental Bona
The platform uses next-intl for full internationalisation, with localised URL paths for every page. All content is managed bilingually through Strapi CMS, so the clinic team can publish and update content in both languages from a single interface. Search engines see properly localised pages in both languages, supporting SEO in both markets.
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