Elevate your
product team

Expert coaching that
ignites high performance.

It's tough for startup
product teams



Activities lag and launches are late.



Your team works hard, but not always smart.



Communication gaps exist across functions.



Customer challenges are being misinterpreted.



Stakeholders crave a single source of truth.



Difficulties retaining talent and customers.

lightens the load

A game-changing approach for startups to rapidly uplift their product.

Specialised coaching

An expert coaching method that has been designed specifically for product teams at startups.

Proven methodology

Meaningful outcomes for 100s of product management professionals across 30+ startups.

Instant impact

Product team coaching can start immediately, with meaningful progress after the first session.

We have empowered startups to achieve
the following accreditations

Google Partner Logo
Shopify Partner Logo
ISO 27001 Logo
Amazon Marketplace Partner Logo

Coaching that helps
product teams become...



Stronger communication,
accountability and trust.



Enhanced efficiency
and outcomes.



Cultivating a mindset
of continuous improvement.

Happy teams &

  • Malte Scholz
    Reimagined approach

    Colin coached our team to reimagine our approach to product, design, and engineering. As a founder with a demanding schedule, I needed someone who could make a difference with their expertise and confidence. Colin exceeded expectations, swiftly implementing a wave of positive changes.

    Malte Scholz, Founder at airfocus

  • Gareth Cummings
    Exceeds expectations

    A strong ability to identify and leverage the unique strengths of each team member. By nurturing their talents and providing opportunities for growth, he has cultivated high-performing teams that consistently exceed expectations.

    Gareth Cummings, CTO

  • Maha Elbaz
    A true catalyst

    A master of coaching and team development. Vibrant enthusiasm, boundless passion, and exceptional skills have the remarkable power to propel teams to new heights. His insightful guidance and unwavering support, he creates an environment where individuals flourish and exceed their own expectations. Colin's impact goes beyond transforming team dynamics, he ignites a fire within each member, empowering them to unleash their true potential. A true catalyst for team growth and success.

    Maha Elbaz, Product Manager

  • Aziz Rahman
    Reach your potential

    Colin has a talent for inspiring and motivating teams, and he creates a positive and collaborative work environment that fosters creativity and encourages individuals to reach their full potential.

    Aziz Rahman, CTO

  • Ozge Oldac
    Opens you to growth

    Colin has a holistic way of leadership. He has a user-first product approach without skipping any technical details. He puts attention to every single detail and makes sure no one on the team is left behind. He's also very encouraging to create opportunities in areas that you feel hesitant about, which opens the doors to growth. The working environment becomes joyful and fulfilling with him.

    Özge Oldaç, Senior Product Designer

  • Ryan Head
    An invaluable asset

    An outstanding leader who brings out the best in individuals and teams. Exceptional product knowledge, visionary thinking, and a passion for growth, creating environments where people thrive. Committed to excellence and possessing the ability to inspire others. An invaluable asset.

    Ryan Head, Transformation Manager

  • Robert Sucic
    Helps businesses grow

    Very detail-oriented, extremely organised, design and user-centric product person that helps ideas and businesses grow. I recommend Colin to anyone that desires an authentic leader, that people appreciate and truly enjoy working with.

    Robert Sucic, Design Lead

  • Chris Mohr
    I feel very lucky

    The sign of a great leader is the culture and environment that they leave behind. Without hesitation, our Product organisation is now infinitely better than what we had before. I consider myself very lucky to have a mentor to help guide me like Colin has, allowing me to flourish in the Product role.

    Chris Mohr, Product Manager

  • Sebastian Menelaou

    A natural ability to invest time in individual team members, enabling us to perform at an elite level in our roles. A leader of the highest regard and a mentor with incredible dedication.

    Sebastian Menelaou, Head of Operations

Pricing that rewards
long-term commitment


Most flexible

699 p/person

p/mo + tax

  • Free consultaton
  • Tailored approach
  • Weekly 1-on-1 sessions
  • Takeaway exercises
  • Progress tracking
  • Fully remote
Most popular

Save 1,200 p/a

599 p/person

p/mo + tax

  • Free consultaton
  • Tailored approach
  • Weekly 1-on-1 sessions
  • Takeaway exercises
  • Progress tracking
  • Fully remote


Save 2,400 p/a

499 p/person

p/mo + tax

  • Free consultaton
  • Tailored approach
  • Weekly 1-on-1 sessions
  • Takeaway exercises
  • Progress tracking
  • Fully remote

Superior to a
full time hire

Return on Investment

Amazing ROI

Best-in-class expertise
at a startup-friendly price.

Rapid Onboarding

Rapid Onboarding

Get immediate value and
skip lengthly recruitment.



Nurturing startup product
teams is what we love to do.


External view

Hear from a fresh and
objective perspective.

Fixed Fees

Fixed fees

No haggling over salaries
bonuses or hourlies.

Flexible Service

Flexible service

Scale up or down as required.
Cancel anytime.


Headshot of Colin Cooper

Hey, that would be me!

I'm Colin Cooper, a seasoned Product Manager with over 15 years of experience in successfully delivering digital products, including extensive time in leadership positions.

I have a natural inclination for mentoring, training, and coaching others, finding immense fulfilment in these endeavours. To ensure the best outcomes, I continuously study and implement best practices in these areas.

No matter the subject at hand, my aim is to foster analytical, tactful, energetic, empathetic, and practical conversations.

I believe in creating an environment that encourages open dialogue and meaningful growth. I am excited about the opportunity to collaborate with you and your team.

We primarily collaborate with technology startups ranging from 10 to 250 employees. These startups typically possess early stage funding (Series A/B) and already have dedicated team members handling Product Management responsibilities.

Our objective is not to compete with any existing Product team, Product leader, or product-oriented Founder, but rather to complement their efforts.

Based on our experience, startups of this size often struggle to provide sufficient long-term support and guidance to their less experienced team members. This challenge usually arises due to limited capacity (in terms of time and/or energy), rather than a lack of concern.

Consequently, both the startup and the Product team members may experience frustration. The startup may feel constrained by their Product team, while individual team members may feel unprepared for the expections of their roles.

ProductPartner addresses this issue by collaborating with such organisations, bridging the gap and enhancing the performance of the existing Product team. We alleviate frustration and foster growth, providing the necessary support and fresh inspiration.

The service's content is customised to align with the priorities of both the team and individuals. However, there are three fundamental components that are adjusted accordingly.

01) Takeaway exercises: These exercises are designed to be completed by individual team members in their own time. The exercises vary in style, ranging from information collection and reflection exercises to feedback loops. They all serve as the foundation for our 1-to-1 sessions and the development of personalised growth plans.

02) 1-to-1 sessions: These are regular sessions conducted between individual team members and myself. Through these sessions, we engage in focused discussions, address specific needs, and provide guidance tailored to each person's requirements.

03) Progress tracking: The service includes regular updates on the progress made by each individual. This overview offers a high-level perspective on the areas of focus for each coachee and highlights how we are collectively advancing towards their goals.

Our customised approach, incorporating personalized exercises, 1-to-1 sessions, and progress tracking, has been highly effective. By addressing individual and team priorities, we facilitate significant growth and productivity. Our clients have experienced transformative outcomes, achieving improved performance and increased fulfillment. Our service offers tangible value and meaningful results.

ProductPartner coaching is typically allocated to individuals holding Product roles such as CPO, Head of Product, Product Lead, Product Manager and Product Owner.

It is also often extended to support the Product Design function, including: CXO, Head of Design, Product Designer, UX.

Occasionally it is extended to project/operations or technology roles: CTO, Engineering Manager, Engineer, COO, Head of Operations, Operations Manager, Head of Projects, Project Manager.

You will see from our testimonials that we have worked with a vast variety of roles.

Once you subscribe, the process begins immediately.

Our automated onboarding flow means that your team can get started as soon as quickly as you dictate.

ProductPartner offers both immediate benefits and long-term value. When partnering with ProductPartner, you gain access to expert guidance, tailored insights, and custom strategies to address your specific needs. This results in quick wins, heightened team confidence and begins to address open challenges.

However, the true value of our partnership lies in ongoing support and continuous improvement. As our collaboration deepens over time, we gain a thorough understanding of your business, product, and team dynamics. This enables us to offer sustained assistance, tailored interventions, and valuable insights that adapt to your evolving needs.

Through regular interactions, ProductPartner can become a trusted advisor, helping you challenge assumptions, remain accountable, and enhance your product management practice. This long-term relationship equips you with a wealth of strategies, insights, and awareness that contribute to ongoing growth and success.

Our service is a recurring subscription. The price of the subscription is based on one person/coachee.

With some organisations, this starts with one person and may grow over time. In other cases, work is with the whole product team from day one. The overall subscription price will be the subscription p/person value multiplied by the number of coachees.

Of course, coaching is most effective when it is applied across the whole team. However, we are mindful that this might not always match the appetite or budget of the recipient organisation.

Please see our Terms of Service for the more intricate details.

We are confident that you will benefit from ProductPartner and will not need to cancel. However, we appreciate that this is important information for peace of mind.

Payments are made upfront, covering a set period of time: a month, a quarter or a year. This depends on which subscription you select. All payments will automatically recur, via Stripe.

If you wish to cancel, you just need to inform us via hello@productpartner.io and cancel your subscription within Stripe. Our service will continue to be provided for any outstanding period of your subscription.

Further information can be found within the Termination section of our Terms of Service.

The payment arrangement is determined on a case-by-case basis.

Our payment partner, Stripe, automatically calculates the payment details based on your business information.

Since we are an EU-based entity, in most instances, other EU-based businesses are not required to pay VAT at point of purchase.

However, we recommend verifying this information with our payment partner by running through the subscription steps in order to understand your unique situation.

To cater for our international customer base, we offer off-the-shelf subscriptions in EUR, USD and GBP.

For any other currencies, just send us an email at hello@productpartner.io with your details and we will move forward from there.

Yes! ProductPartner might not be the perfect right now for you, but you may know another team that could benefit.

All successful referrals will lead to referees receiving 5% of related lifetime revenue.

It is quick and easy to get started.

Referral Agreement terms apply.

Let's start something special together

Find out how we can unlock
the potential of your team.